ADVERTISING AGENCIES
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Sprite is king, Vikram Sakhuja, Bang in the Middle ET NOW
Sprite is all set to topple sister brand Thums Up as it climbs up to the top of the charts. Brand Equity looks at the factors that led up to this and why the clear lime segment is growing. Later, Sonali Krishna speaks to GroupM India's CEO Vikram Sakhuja who ...4:29
Tollywood's endorsement badshahs TV9 AP
Mahesh Babu is south India's number one star when it comes endorsements. Among corporates and advertising agencies, he has emerged as a nationally acceptable celebrity endorser. He has ten brands under his belt and charges reportedly Rs two crore per advertise...27:53
Brand Equity | ET NOW, June 10, 2102 ET NOW
This week's Brand Equity has the following stories- advertising agencies and global alignments, top Indian contenders for Cannes Lions, and an interview with Sam Balsara.17:59
Re-branding Kingfisher Airlines in 'not-so-good' times