One of the gurus of social media marketing, Joseph Tripodi, Coke CMO, talks about rewriting rules about traditional marketing. He talks about leveraging Coke's marketing strategies during the London Olympics and how he is working towards doubling Coke's busine...
Catch the highlights of Cannes Lions 2012 only on this edition of Brand Equity. Also find out what Unilever CMO Keith Weed has to say about the company's latest initiative – Waterworks. In addition to this, get a glimpse of Nike's brand building journey.
Catch the highlights of Cannes Lions 2012 only on this edition of Brand Equity. Also find out what Martin Sorrell has to say about WPP's grand acquisition of AKQA.
Bollywood had an impressively mighty presence at Cannes 2012 with actors like Aishwarya Rai Bachchan, Sonam Kapoor and Mallika Sherawat adorning the red carpet.
Actors at the Cannes Film Festival step out for a social cause. They attend the American Foundation for AIDS Research dinner to raise funds for the fight against AIDS