Kairali TV aims to capture the culture, ethos and artistic aspirations of Malayalees not just in India, but across the world. Run by Malayalam Communications Ltd, which has superstars like Bharat Mammooty on its board of directors, the channel has something for everyone. Apart from regular news bulletins, chat shows and popular drama series, the programmes cover agriculture, architecture, health, literature, comedy, music, cuisine, travel, fashion, women and children, magic and even elephants. These include shows like Amma Ammayiamma, Bhoomigeetham, Better Life, Prabhatha Kairali, Easy Cook, E 4 Elephant, Tharolsavam, and the immensely popular Flavours of India, where host Lakshmi Nair highlights the various cuisines, culture and heritage of different Indian states. Comedy Bazaar, Gandharva Sangeetham, Ente Pusthakam, Ee Puzhayum Kadannu, Kumkumam, Magic Carpet, Magic Oven, Mangalyappattu, Manassiloru Mazhavillu, Patturumaal, Nakshathra Deepangal, Students Only, Ulsavam, Vamanan, Vasthu, Veettamma and Veritta Kazhchakal are among the other popular programmes, both running and old. The Kairali bouquet also offers other channels like Kairali We – A youth channel with a variety of programmes ranging from celebrity chat shows to cookery shows to musical chat programmes, and Kairalli People, a news channel which introduced camera sting operations to Malayalam television journalism.