'Swad' is a Malayalam cookery show aired on Jaihind TV, which comes before you with the nuances of culinary treats, native dimensions of taste and tempting dishes. The country boasts of a huge number of cuisines on its menu. The choices are endless. In such a scenario where you have lot of cuisines to boast about, what matters most is getting familiarised with at least a handful of them. If you are a self confessed foodie, who loves to eat, and loves to know about the various cuisines, then this show is for you. 'Swad' features a different cuisine every week and will feature some of the best restaurants for that cuisine and the traditional hands in the region.